Regardless of whether or not you're in the market for a Kia Soul, or for a car at all, Kia's new ad will get you to buy one anyway... or at least buy a pet hamster.
Kia has just released its latest Soul ad spot and this time, the hip hop hamster posse crashes an opera house and hosts a party. Yes, that just happened.
Set to Axwell's remix of "In my Mind" by Ivan Gough & Feenixpawl ft. Georgi Kay, the irresistable adspot is called "Bringing Down The House" and will make its national broadcast debut during MTV's Music Video Awards on September 6.
According to Kia Motors America's Executive Vice President of marketing & communications Michael Sprague, "The Soul is designed for a new, youthful audience that wants to stand out from the crowd and that carries through to our marketing efforts, which emphasize creativity, optimism and fun."
Check out the sweet ad below!
