Last month, Jaguar demonstrated its design process when it featured a sleek Jaguar C-X16 clay model concept at the Clerkenwell Design Week expo and employed its skilled clay modellers and designers to work on the concept on-site.
After sculptors spend hundreds of man-hours scraping away at a clay model with the utmost finesse, the finished product is displayed before a team of both designers and engineers, who will then discuss whether newly presented ideas can be implemented into the production vehicle.
For 2012, Jaguar gave its XF luxury sedan a refreshing exterior update including more attractive headlamps. Now that the clay model has served its purpose, and the updated XF has been on sale for a couple of months, do the designers form an emotional bond with the project and mothball and plastic wrap the clay sculpture before storing it in a warehouse for safe keeping? No! Instead, they drop their precision modeling tools and pick up enormous axes, hacking and smashing away with the same levels of rage as the love they once provided the sculpture just days beforehand. Jaguar documents the brutal process of the clay XF's deconstruction.
Check out the axe-crazed madness below. For a good laugh, make sure to pause at the 0:52 mark!
