If someone says to you “run like a girl,” how would you run? For some reason, doing things “like a girl” has been a synonym of doing things in a not so flattering way. If you’re asked to “fight like a girl” the first thing that would come to your mind is a so-called “cat fight” or women trying to scratch each other with their nails to later complain they ruined their manicure. Well, Always is now trying to change the stereotypical ways we might think girls do things, as they seek to empower women through this powerful commercial, inviting us to do the best we can and redefining the do things “like a girl” cliché.
As Always explains in the video, “Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.”
“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation.”
Watch the powerful ad below and tell us what would you do #LikeAGirl?
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