The time for teasing Super Bowl commercials is already underway. However, one of the biggest surprises is Antonio Banderas' debut for the most-watched sporting event in the U.S.
The Spanish actor stars in a commercial for Bosch, the renowned home appliance company, which is also making its Super Bowl debut.
In the teaser, Banderas, dressed in a sleek tuxedo, effortlessly opens a jar of pickles for an actor portraying the late WWE wrestler "Macho Man" Randy Savage. This brief clip hints at what's to come in the full ad, set to air during the fourth quarter of Super Bowl LIX on February 11, 2025.
Released on January 27, the teaser has already sparked excitement among movie and sports fans. Known for his versatility, Banderas once again showcases his ability to adapt to different genres, this time venturing into comedic advertising.
Banderas' Super Bowl debut
Recently, the Spanish actor has been promoting Golden Globe-nominee 'Babygirl' and 'Paddington in Peru,' set for release on February 14.
These projects arrive at a pivotal moment in his career. In a recent interview, Banderas shared his excitement about tackling diverse roles simultaneously: "I love that kind of dichotomy about my persona. Because I'm an actor, that's what I love to do — different characters directly to completely different audiences."
Regarding his Bosch commercial, Banderas revealed that his girlfriend encouraged him to take the project, highlighting the brand's strong reputation. Seeing it as a chance to explore comedy—a genre he enjoys—the actor embraced the opportunity.
Bigger budgets, more impact
While the exact cost of a Super Bowl LIX ad slot hasn't been disclosed, rates in recent years suggest it could exceed $7 million for a 30-second spot.
Banderas recalled Steven Spielberg once telling him that the Super Bowl is "the Oscars of commercials," emphasizing the prestige these ads hold in the entertainment and advertising industries.
Other Super Bowl LIX commercial teasers are already circulating, with brands like Doritos, Michelob Ultra, and Budweiser unveiling previews of their ads. More companies are expected to follow in the coming days.
Antonio Banderas' Super Bowl commercial debut marks a milestone in his career and is set to be one of the night's most talked-about moments. Fans of the Spanish actor and creative advertising alike will be watching to see how this amusing pickle-and-wrestler storyline unfolds on the biggest stage in American television.
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