
President Donald Trump is facing ridicule after it was revealed that his administration is seeking corporate sponsors for the White House Easter Egg Roll.
In a move that breaks with longstanding tradition, the Trump administration is attempting to secure corporate sponsorships for the annual White House Easter Egg Roll, The Guardian reported.
A pitch document reveals three different pricing tiers for the sponsorship proposal: $200,000, $100,000 and $75,000. Sponsors will gain visibility through event signage, press interactions and exclusive access to VIP tickets, including a brunch hosted by First Lady Melania Trump.
Traditionally, the White House Easter Egg Roll tickets are distributed for free via a lottery, but this move would also offer paying sponsors an allotted amount of general admission tickets.
Social media users reacted strongly to this commercial push, with many mocking the idea of corporate sponsorship at an event rooted in American tradition.
One user quipped that "Easter eggs are gonna look like NASCAR drivers," referencing the excessive amount of branding that could adorn the event.
WH Easter eggs are gonna look like NASCAR drivers.
— Kim (@KimsyWhimsy79) March 23, 2025
Even the Easter Bunny is for sale! What a greedy little man!
— btktrader🇺🇸🇺🇦💙🌊🦮 (@btktrader) March 23, 2025
"Nothing says Jesus more than corporate sponsorship," one user lamented, sharing an AI-generated photo of Trump and the Easter bunny, who is decked out in NASCAR-like sponsored gear.
Nothing says Jesus more than corporate sponsorship. pic.twitter.com/0wUi4SvPVJ
— Republican 🇺🇸 (@Sjacobs2020) March 24, 2025
The White House Easter Egg Roll is a public tradition, not a branding opportunity. Soliciting corporate sponsors cheapens the event, blurs ethics lines, and turns civic trust into ad space. Shameful. pic.twitter.com/o0NEQrOiZ5
— Karly Kingsley (@karlykingsley) March 24, 2025
While critics are concerned about the idea of turning the historic event into a commercialized affair, supporters suggested this could be an opportunity for the federal government to chip away at its debt.
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