Spotify Teams Up With Nacho, Jackie Cruz, Piolin, More To Curate 'Soundtrack De Mi Vida’ Playlists

Spotify launches their latest campaign, titled "Soundtrack de Mi Vida," with the intention to serve as a platform for a list of spokespersons that advocate for a variety of topics that are making headlines in the media.

The pro-social campaign is set to leverage the diverse voices and unique perspectives of the Latino community via weekly playlists and audio liners curated by Latino leaders, DREAMers, the LGBTQ community, LatinX, immigrants and Latino storytellers , highlighting through music their individual viewpoints on being a Latino living in America today.

Through this campaign, the leading global music streaming service, hopes to serve as a platform for these advocates by helping them extend their voice, bringing pertinent issues to the forefront and inviting its millions of users to lean in and take part in the conversation.

“These voices too often go unheard and ignored, and that is the definition of ‘underrepresentation,’” said Rocio Guerrero, Spotify’s Head of Latin Culture, Shows & Editorial. “‘Soundtrack de Mi Vida’ will amplify those voices, out of their communities, their streets, their neighborhoods, and into the national conversation where they belong.”

Spotify users can join the conversation by curating their own "Soundtrack de Mi Vida" playlists and by sharing a link to their playlist and their personal stories on social media using the hashtag #SoundtrackDeMiVida.

The influencer roster includes :

• DJ Eddie “Piolín” Sotelo – Immigration : Originally from Mexico, Sotelo is known as one of the most influential Hispanic activists and for his radio program, “El Show De Piolín.” He has interviewed various prominent personalities including former President Barack Obama, who looked to Piolín and his nationally syndicated radio show to discuss the topic of immigration, during the 2010 midterm election. Broadcast to millions of listeners from coast-to-coast, Piolín regularly uses his voice to encourage people to become citizens.

• LeJuan James – Latino Storytellers: A modern day Latino storyteller and social media content creator with over 6 million followers across his social platforms, James creates comical skits pertaining to his Puerto Rican-Dominican upbringing. His rise to social media stardom has turned him into a household brand and Latino entrepreneur.

• Nacho Mendoza – Venezuela Valiente: Mendoza is a Venezuelan singer-songwriter who has raised his voice on the ongoing Venezuelan crisis, including regularly returning to Venezuela to support the people of his native country during the ongoing protests and serving as the formal speaker for the Venezuelan National Assembly on the “Day of the Youth.”

• Carmen Carrera – LGBTQ: Television personality, model, and actress, Carrera is an advocate for the LGBTQ community. As a transgender woman who devotes her time speaking at conferences, Carrera works with organizations such as SUEÑOS LGBT to combat discrimination, with a specific focus on being a voice for transgender Latinas.

• Jackie Cruz – LatinX: A Dominican-American native, Cruz is an award-winning actress, producer and musician. Promoting her stance on behalf of the LatinX community, Cruz works towards the inclusion of diversity and the LatinX community in Hollywood as well as advocating for other causes important to her.

• Carmen Perez – Latina Leaders: Carmen Perez is something of a Renaissance woman in modern-day activism. She has dedicated 20 years to advocating for many of today's important civil rights issues, including mass incarceration, gender equity, violence prevention, racial healing and community policing. As the Executive Director of The Gathering for Justice, a nonprofit founded by legendary artist and activist Harry Belafonte, Carmen has crossed the globe promoting peace through civil and human rights, building alternatives to incarceration and violence, and providing commentary and guidance for state and federal policy creation.

• DREAMers : Young undocumented immigrants who were brought to the United States as children, who have lived and gone to school here, and who in many cases identify as American. This playlist is a voice for the youth who have big hopes and dreams for a better future.

To listen and learn more about these influential Latino voices, click here to access the “Soundtrack de Mi Vida” playlists.