Snapchat 'Bitmoji TV' Lets Users Star In Their Own Animated Shows With Friends

Snapchat users are set to see the return of Saturday morning cartoons, but this time, with them as the stars of the show. On Wednesday, Snapchat confirmed the launch on Feb. 1 of Bitmoji TV, a weekly show within the app that stars Snapchat users and their friends’ customizable Bitmoji avatars.

With the launch of Bitmoji TV, Snapchat users can now put their and their friends’ avatars into a flurry of droll animated situations, where they can play a secret agent, a Moonlympics athlete or a zombie president.

Bitmoji TV is a content style that only Snapchat could pull off. As of now, 70% of daily active Snapchat users, which is about 147 million of 210 million users, already have their own Bitmojis. In 2016, Snapchat bought Bitmoji’s parent company Bitstrips to come up with something that Facebook and Instagram cannot copy.

In a statement, Bitmoji co-founder CEO Ba Blackstock teased that Bitmoji TV would take Snapchat to a whole new level, offering a new way to entertain users. “We really believe that we have invented a new category of entertainment,” he said. “It’s scripted but it’s personalized. You could take that in a million directions. First and foremost, I hope that everyone who watches this has kind of a mind-blowing experience that they’ve never had before,” he added.

Bitmoji TV will reportedly have a 10-episode season, with new episodes debuting weekly. In every episode, a Snapchat user’s personalized Bitmoji will spend time with the Bitmojis of his friends through scripted episodes. The first episode will reportedly show their Bitmojis vying for the fictional “America’s Best Bitmoji” award, while the succeeding episodes will be titled “Mime Cops” and “Spy Squad.”

The show will also feature celebrity cameos, with faces of Andy Richter, Jon Lovitz, and Riki Lindhome appearing in the first season. Their episodes will be full of funny antics and shenanigans, putting Snapchat users at the center of a silly gag show. These episodes will range from Snapchatters being part of an action thriller to them joining a talent competition with their friends.

Bitmoji TV will launch globally on Feb. 1, with each episode averaging three minutes in length.