You will never think of yogurt in the same way after watching Shakira’s new single "Dare (La La La)" for Dannon’s Activia yogurt ad campaign. This ad campaign is the first launched with a dance-themed ad. Shakira supports Dannon’s Activia slogan that is “Feeling Good Starts From The inside.” Shakira said “I believe that feeling good on the inside is the key to personal well-being, and dance is one way to communicate that synergy of feeling good inside and overall well-being”
She explains the reason why she collaborated with Activia and said “Part of why I collaborated with Activia to make the new TV commercial is because I truly believe that taking care of yourself from the inside helps you unlock and express your well-being on the outside.”
Activia is launching its new “Dare To Feel Good” campaign and Shakira signed a global partnership with the yogurt brand. This ad features the Colombian star dancing in an enchanted forest, a video you will not want to miss. For Shakira, this will be the latest in her global partnerships, including her deals with Oral-B and Crest 3D. This ad was filmed in Barcelona, where Shakira is currently living.
Watch the video of new Activia yogurt ad.
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