Back in November of last year when Selena Gomez was announced as Adidas NEO's newest style icon, the release teased that Gomez wouldn't just be a face but a designer for the label, too.
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Since the initial reveal of the Sel x NEO relationship, we've seen the "Come & Get It" singer star in lookbooks, front campaigns, and even host a New York Fashion Week runway show, but now, we're finally getting to see that collection the adidas off-shoot told us to look out for some time this year!
Gomez looked comfortable and chic in Berlin on July 9, where the 20-year-old songstress was launching her collection with the brand.
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Selena launched her line with an intimate presentation and a Twitter Q&A with fans, she even showcased a little bit of the line via Vine. Catch the Vine video below.
Gomez worked closely with adidas NEO on the 53-piece collection which blends rock elements with easy, comfortable pieces.
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"I love playing around with fashion and like clothes that are fun, easy to wear and comfortable," Selena said in a release. "My collection has a 'rock chic' theme and it's confident, rebellious and fun. It's also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing."
Check out Selena and Adidas Neo collection over at Adidas NEO.
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