One of the fastest growing fashion retailers in the U.S, will be the first plus-size women’s fashion brand to present at NYFW: The Shows this September. The runway event, which will take place on Tuesday, September 12, joins a roster of over 70 shows taking place during the Spring/Summer 2018 collections, and heralds a bold new move towards increased diversity and inclusiveness in the fashion industry.
The Torrid runway show will also serve as a showcase for the brand’s third annual Model Search competition, serving as the semi-final competitive round for the top 10 finalists. Selected by a panel of judges comprised of influencers and celebrities including designer and Project Runway winner Ashley Nell Tipton, celebrity makeup artist Pricilla Ono, and supermodel Candice Huffine, these finalists will walk the runway before going on to a third and final round of competition, where the winner is chosen by Torrid friends and fans.
On the runway, Torrid plans to unveil a preview of its Spring 2018 collection, featuring 40 looks representing key trends for the upcoming season: edgy rock n’ roll, romantic boho, and elevated details including hand embroidery and painted elements. NYX Professional Makeup, a leader in the global color cosmetics industry, will finish off each look with their line of on-trend products as the official makeup sponsor.
“As a brand that is committed to helping all customers find her personal style, we at Torrid feel it is important to showcase the diversity of plus offerings on the most influential stage in fashion,” says Torrid CEO, Kay Hong. “Ultimately our objective is to show great fashion combined with body positivity and inclusivity.”
“IMG is proud to welcome Torrid to NYFW: The Shows,” said Catherine Bennett, Senior Vice President and Managing Director of IMG Fashion. “We appreciate the brand’s commitment to size inclusiveness and body-positive message and believe they are an excellent partner as we continue pushing the boundaries of the fashion industry.”
Torrid designs and retails fashion apparel, lingerie, swimwear, accessories and footwear for stylish women sizes 10 to 30. Their exclusive collections inspire women to feel sexy, confident and downright irresistible.
Torrid has over 500 stores across the U.S. and Canada, in addition to its online shopping destination.
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