International model Denise Bidot, known for her "There is No Wrong Way To Be A Woman" campaign, graces the 2017 Sports Illustrated Swimsuit Edition baring her stretch marks in a two-piece bathing suit ad for Lane Bryant; a United States women's retail clothing store chain focusing on plus-size clothing.
Sports Illustrated, who normally does not show imperfections in the pages of their swimsuit edition, is making a stand that it's ok to have stretch marks and be proud of your body. This powerful picture shows just how far the fashion industry has come with accepting women with different body types.
"It's an honor to be in the Lane Bryant ad featured in the pages of the 2017 Sports Illustrated Swimsuit Edition, completely unretouched. It's amazing to be a part of the change thats helping women see once and for all that nobody is perfect. We can still be beautiful in spite of our imperfections. It's time we celebrate each other and learn to love the skin we are in," said Bidot, who recently did a Facebook Live session for Latin Times.
In 2014 Denise broke barriers by becoming the first plus-size model to walk multiple runways during New York Fashion Week. She walked for straight-size brands, CHROMAT and Serena Williams' HSN fashion line.
Bidot, who was born in Miami, FL, is of Puerto Rican and Kuwaiti descent, and has traveled the world as a curvy model. Her work for straight and fuller figure brands has positioned her to be a leading figure for women of all sizes.
She has worked with top brands including: Forever 21, Target, Levi's Jeans, Nordstrom, Macy's, Old Navy, and has been featured in countless magazines around the world.
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