Netflix Taking Desperate Measures To Fix Declining Subscriber Rate

With speculations being rife about Netflix’s US subscriber base headed to a downward spiral, the streaming giant’s new move—of offering viewers to watch one of its all-time favorites “To All The Boys I’ve Loved Before” for free—is being pegged as a double-edged sword. The movie, which happens to be the latest name to join the list of movies to be offered for free, comes with a tag: a pitch to subscribe.

Not too long ago, Apple rolled out a similar strategy—when Apple TV+ was launched, where viewers were able to stream two episodes of all shows including “The Morning Show” before paying up. With Netflix witnessing a steady decline in young folks who actually sign up; Analysts are of the opinion this is “a sign that the streaming king may be reaching the ceiling for stateside subscriptions — and that’s before the launch of Peacock and HBO Max”, as per a media report.

While Netflix’s current strategy isn’t unknown, it sheds light on the streaming giant’s desperate attempt at amassing a wider subscribership—but with a catch. With one of its most coveted movies out for free viewership, experts speculate more could be on its way. In keeping with how Netflix has adopted a similar strategy in the last fall.

For the uninitiated, Netflix made season 3 episode 1 of “The Crown” available for free streaming in the UK. Simply put. It’ll give you a taste of what to expect. But, the full experience will come at a cost. Currently, viewers are left with two options: Sign up soon after the movie ends, when a message pops as the credits roll, egging fans to watch everything that people are talking about.

The move to make “To All The Boys…” available for free has an upside: it brings forth an opportunity to hone potential viewers who don’t have access to a Netflix account. Indeed, wide-eyed users are going to love what they get. The freebies are certainly worth it—and it opens up the possibility of convincing specific groups of holdouts to subscribe. But, Netflix’s benevolent ways end right there—one really can’t expect much.