Disney+ Eating Huge Chunks Of Netflix And Amazon Prime's Market Share

Since its launch in November 2019, the digital streaming platform Disney+ has been steadily rising, faring surprisingly well against contenders like Netflix and Amazon Prime who had been reigning as the absolute streaming giants.

And now, during their recent earnings call, Disney revealed that it has reached 28.6 million subscribers since its launch. But the bigger news is that 36% of its subscribers have ditched Netflix and Amazon Prime to join Disney+.

Just a month after Disney+’s launch, Netflix had already lost a million subscribers

In a poll held by analytics firm Cowen & Co., it was found that of the 24 million people in the US had subscribed to Disney+, 5.4% had canceled their Netflix subscription, which amounted to a loss of around 1.1 million users for the streaming giant.

And now, Disney+ has taken another huge bite out of Netflix and other streaming services’ subscription count

This is the first time that Disney has revealed its subscriber numbers since the week of its streaming service launch. In light of the recent figures, Piplsay (known for its public opinions and reviews) conducted a study of viewers’ opinions of Disney+ and found that 37% of Americans have subscribed to Disney+. From this, 36% have unsubscribed other streaming services like Netflix and Amazon Prime.

The poll also found that 49% of Americans find Disney+ to be as good as Netflix, 23% feel that it is much better than the streaming giant. 37% also said that Disney+ trumps other platforms like Amazon Prime and Hulu. The study also discovered that 39% of Disney+ users have watched animated films, 27% have watched live-action films, and 34% have stuck to watching TV shows on the platform.

The major reason for the exponential growth of Disney+ can be attributed to the fact that the platform has every single film and TV show the company has and will create, which includes all of the Star Wars films, Marvel movies including Captain Marvel and Avengers: Endgame, all Disney animated films, the 30 seasons of The Simpsons, and The Mandalorian, the first Star Wars live-action TV series. It will also be home to upcoming Marvel shows like WandaVision, Falcon and Winter Soldier, Loki, and Hawkeye.