When Disney Plus was launched in November last year, the streaming business war has officially started. Apple TV was also introduced in this same month and it was believed that these new streaming providers made Netflix concerned.
Netflix boasts of 167 million subscribers around the world but it was able to accumulate this number after being in the business for 12 years. Whereas Disney Plus has only been around for three months and already, it has attracted around 28.6 million paid registrants.
According to The New York Times, earlier this week, Disney reported its quarterly results and stated a revenue boost by 36% despite the decline in per-share profit by 17%. This is still good as it was explained that the costs related to building the Disney+ occupied much of the gap. Disney’s CEO, Robert Iger, said in a conference call with an analyst that the public’s response to their streaming service exceeded even their greatest expectations.
In any case, the difference between Netflix and Disney Plus’ number of subscribers is so wide that they can’t be compared but then, the latter is just starting while the former has been around for over a decade. Thus, even with this figure, it seems that Netflix still has something to be worried about.
With Disney Plus’ aggressive marketing strategy, popular content, more affordable pricing rates and new shows offering, it could catch up at some point in the future. Needless to say, with Marvel, Disney, Pixar and other exclusive shows under its belt, subscribers will surely find it a good service to subscribe to.
It was predicted that it won’t be long when Disney+ will surpass Netflix and its other streaming service rivals. In fact, Time previously opined that Disney’s new streaming site will be the best one among its competitors. The publication pointed out that the main reasons for this are the low-priced subscription packages and the availability of hit shows such as “Star Wars,” “The Mandalorian” and “The High School Musical.”
Meanwhile, Disney+ ended the quarter with 26.5 million subscribers and this figure has already increased to 28.6 million as of this week. This just shows that it is fast approaching half of Netflix’s number of subscribers.
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