Netflix has introduced a new simplified way to rate the shows and movies on the platform. The service is getting rid of the star system and adding a thumbs up and thumbs down, this will make it easier for viewers as the more it is used, the better the platform is at suggesting other comparable programming. A thumbs up means you’ll receive more recommendations similar to what you like, while a thumbs down will keep that show or movie off your lists.
"The star rating you see next to each title is being replaced with a personalized percentage Match score. This score is a prediction of what Netflix thinks you may enjoy watching, based on your own unique tastes. The percentage Match is based solely on our algorithms analyzing your individual viewing habits and behavior -- it is not a measure of overall popularity across the service," Cameron Johnson, the company’s director of product innovation, wrote in a blog post.
Johnson goes on to say that although the star rating system has been part of the service for a long time, users were confused as to what they did. He added: "That’s because we’ve all gotten used to star ratings on e-commerce and review apps, where rating contributes to an overall average, and the star rating shown next to a restaurant or a pair of shoes is an average of all the reviewers. On those apps, being a reviewer can be fun and helpful to others, but the primary goal isn’t always to help you get better suggestions."
"When people see thumbs, they know that they are used to teach the system about their tastes with the goal of finding more great content. That’s why when we tested replacing stars with thumbs we saw an astounding 200% increase in ratings activity."
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