With 36 days to go until America votes, President Obama and GOP presidential nominee Mitt Romney have been targeting Latinos aggressively.
On Sunday, the president summoned the powers of Latin rock superstars Man at a campaign rally in swing state Nevada.
In September, both candidates participated in an Univision town hall meeting and Romney addressed the Hispanic Chamber of Commerce.
A new impreMedia-Latino Decisions tracking poll found that 51 percent of Latino voters in 10 battleground states said they trust Obama and the Democrats more to make the right decisions and improve economic conditions, compared to 27 percent for Romney and Republicans. When combined with voters in non-battleground states, the numbers jumped to 72 percent and 20 percent respectively, a significant increase from 4 weeks ago when overall 59 percent said they trusted Obama and Democrats more versus 30 percent for Romney and Republicans to fix the economy.
Latinos are a major presence in key battlegrounds states of Colorado, Florida, Nevada and New Mexico.
The number of Hispanic voters has increased by 2 million since the last presidential election and estimated 12 million Latinos are expected to cast ballots in November. The Latino vote could account for as much as 10 percent of the total number of ballots cast across all demographic groups.
According to the poll, 59 percent of Latinos in battleground states said the jobs and the economy are their biggest concerns followed by immigration reform.
"Beyond immigration, which continues to be a very important issue, Obama has now opened up a very large lead on trust to rebuild the economy among Latinos," Matt Barreto of Latino Decisions said. "While Republicans had hoped the weak economy would provide an opening to win over Latinos, almost three-fourths of Latinos say they have more confidence in Obama to fix the economy. Romney's infamous comments about the '47 percent' are clearly hurting him among Latinos. He appears out of touch with the average working class family," added Barreto.
The poll revealed that just 10 percent of respondents had a "very favorable" opinion of Romney, compared to 55 percent for Obama.
But according to CEO of impreMedia Monica Lozana, Romney is not out of the race, "but he is definitely in trouble among Latino voters."
"Obama has consistently gained ground among Latinos on a week over week basis, and while Romney's support is higher in key battleground states than elsewhere, it may be too late to close the gap," Lozana said.
According to the poll, 71 percent of Latino voters agreed the government needs to protect Medicare so health insurance is always there for people over 65 and only 17 percent of Latinos agreed that the government should reduce or cap government spending on Medicare by providing opportunities for people to buy private insurance.
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