Mink Is Changing The Face Of Makeup! 3D Print Custom Cosmetics From Your Home Computer

Grace Choi, a recent Harvard Business School graduate has come up with a insanely brilliant idea that will disrupt the beauty industry as we know it. Rather than running to Sephora, Ulta or any other cosmetics supply store to pay premium prices on a unique -- but impractical -- eyeshadow color, women can now print it from their home computer.

There's a secret the cosmetics industry has been keeping from you: the base materials for most makeup, from the cheapest lipstick to the high-end eye shadows you buy, is basically the same. Then of course there's the money side with larger outlets like CVS or Walmart who buy only the hues that sell the best so they can order in bulk and score a discount.

Choi hopes to eliminate all that nonsense with Mink which utilizes 3D printing mixing FDA approved ink with powder, cream or other raw material necessary to create an endless variety of cosmetics on your own computer.

“The makeup industry makes a whole lot of money on a whole lot of bullshit,” Choi said to a crowd at TechCrunch Disrupt. “They do this by charging a huge premium on one thing that technology provides for free, and that one thing is color.”

Mink turns your computers and smartphones into an unlimited color palate selection. Users can pull the hex code of any color found on a website including Pinterest boards and YouTube makeup tutorials, or even their very own photos. While the demo only showed off a printable eye shadow Choi did reveal that Mink will be able to print off lipsticks, powders, creams foundations and more!

“We’re going to live in a world where you can take a picture of your friend’s lipstick and print it out,” Choi revealed.

Once users have the color code, they only have to plug it into Photoshop or Paint and press print. Choi showed how simple the process was in a live demonstration, which took less than 40 seconds to print a pink eyeshadow.

Mink is expected to launch at about $300 and has a targeted demographic for girls 13 to 21 years old because they have yet to start a makeup habit and are still experimenting, but Mink is open to everyone.

Check out Choi's presentation at TechCrunch Disrupt 2014 below and if you'd like to learn more about Mink or sign up for an invitation go to the website here.