Maná Launches Informative Campaign To Promote Environmental Protection

After receiving a star on Hollywood's Walk of Fame and performing for President Obama at The White House, Maná continues their amazing year with a new venture. The Mexican rock band has partnered with the Inter-American Development Bank (IDB) in an effort aimed at protecting the environment and addressing the effects of climate change.

Named after their hit song, “¿Dónde jugarán los niños?,” the campaign will launch with an open competition in which people from Latin American and the Caribbean will have the opportunity to produce a video based on the song. This creative initiative hopes to spread powerful messages related to the challenges facing the region's environment.

“The partnership between the IDB and Maná came about first of all because of our admiration for the band as artists, but it´s also due to their strong social and environmental commitment,” said Juan Pablo Bonilla, Manager of the Climate Change and Sustainability Sector at the Bank.

“We believe that music and the creativity of our region´s young people make for a powerful combination in terms of raising ecological consciousness, allowing us to start a conversation on the profound challenges we face in the region," he added at the press conference held Tuesday in Washington, DC.

“We all have to do our part to both help and educate,” said frontman Fher Olvera. “The band hopes to be an inspiration for the millions of young people that will be the ones making the big decisions in the future. We have a great opportunity through this agreement with the IDB to do more things together and encourage people to act locally so we can affect global changes.”

Through a Memorandum of Understanding signed between Mana's environmental foundation "Selva Negra," founded 20 years ago, the Grammy-winning band and IDB have also agreed to work together on covering the ecological footprint created by the group's concert tours. This will be achieved through measures including reforestation programs in threatened ecosystems that play a key role in preserving biodiversity, and educational campaigns focused on ensuring a more sustainable future.