It seems everyone wants to take a jab at Apple products. Nokia has taken a page from Microsoft's ad tactics and has released a new commercial that compares their new smartphones, the Lumia 925, camera to Apple's iPhone 5 camera.
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The ad focuses on the phone's photographic capabilities and is based on Apple's well known "Photos Every Day" commercial, which began running back in April. It uses a similar voice over and style, focusing on Lumia users taking photographs with their devices.
The ad also focuses on the Lumia 925's camera modes. Offering demonstrations of the camera's action shots, motion blur, and best shot feature that captures a series of photos and allows users to choose the most appealing.
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The Lumia features an 8.7-megapixel camera that comes equipped with a Carl Zeiss Tessar lens and an f/2.0 aperture. In comparison, the iPhone 5 has an 8-megapixel camera with a five-element lens and an f/2.4 aperture. Nokia has included a dual-LED flash on the Lumia 925.
Nokia has always focused heavily on their phones photographic capabilities which the company recently did when they unveiled the new Lumia 1020, which offers an impressive 41-megapixel camera with a six component Zeiss lens.
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Apple is expected to upgrade their camera later this year with the release of the new iPhone 5C which will offer a 12-megapixel camera, several new photographic modes, and a dual-LED flash.
What do you think of Nokia's new ad?
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