Lionel Messi is currently the best player in the game of soccer and many people even believe he could be the greatest player of all-time.
With the world's top athletes always looking to improve their chances for success through the latest technologies, the 26-year-old Argentine is once again teaming up with Adidas with the hopes of furthering the brand of both parties.
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Giving fans a glimpse into the advanced technology Adidas' adiZero F50 will feature, Messi and the company put together a video with the tag line 'Light Up The Pitch.'
In the video, Messi is dressed in a Lycra suit with fluorescent lights attached to it. When the lights are completely turned off, all that remains is the figure of Leo Messi dressed in a brightly lit suit.
The new soccer cleats feature bright colors of Turbo, Blast Purple and White, colors signifying the way the four-time Ballon d'Or award winner plays every time he takes to the pitch, according to GMA Network.
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One of the lightest pair of shoes available at 165g, the f50 will certainly become a hot commodity for soccer fans everywhere. Selling at a price of €260, Adidas says their latest innovation will surely help usher in a new era of cleats, with the newest video indicating the new speed of light.
'The New Speed of Light' was filmed in Barcelona and was shot at 1,000 frames per second in order to create a specially developed visual display that defines the new speed of light.
Excited about the opportunity to use his new boots on a regular basis, Bleacher Report indicates that Leo Messi will have the opportunity to play in front of Pope Francis when his Argentine national team takes on the Italian national team later this month in Rome.
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For more information on Messi's latest shoe and how to become eligible for various giveaways, check out Leo Messi's Team Messi Facebook page or follow him on Twitter.
Fans can also visit the official Twitter page for Adidas.
WATCH LEO MESSI'S 'THE NEW SPEED OF LIGHT' VIDEO
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