Last season, Asian American Harvard Graduate Jeremy Lin turned into an NBA phenom when he played for the New York Knicks, turning the team's losing streak around with a sensational 7-0 winning streak.
Garnering an audience as well as diehard fans worldwide, Houston Rockets PG Jeremy Lin will use his new found PR skills to turn Volvo around as well. As the new spokesperson for the Swedish automaker, Jeremy Lin and Volvo has just released "The Unexpected Ones," the latest ad spot for the new Volvo XC60 crossover.
In this commercial, the camera follows Jeremy Lin as he exits what looks to be a press conference. While all the other VIP vehicles lined up outside the building are standard issue all-black Lincoln Towncar limousines, Lin scoots into a bright red Volvo XC60 R-Design. Unexpected and often overlooked compared to its premium German counterparts, the Swedish company hopes the new publicity will catapult brand awareness to a whole new audience, particularly one in the growing Chinese market.
Unlike Lin's brief tenure at the Knicks, Volvo has signed a two-year contract to build a strong marketing push. Will Jeremy Lin propel Volvo into becoming the new status car in Asia? Will Volvo make a major gains in the global marketplace? Let us know your thoughts in the comment section below.
Check out the new Volvo XC60 R-Design featuring Jeremy Lin in "The Unexpected Ones":
