If you are new to TikTok (which would be weird in 2025), you may wonder how to get TikTok followers to engage with your content.
What you need to know is that TikTok is not a static platform. It continues to evolve, so your TikTok growth strategies should, too.
This year, growth strategies are even more refined, requiring much more effort. Methods that worked well just last year may not do anything for your TikTok page now.
Keep reading to discover actionable tips on creating content that attracts new followers on TikTok daily.
We cover why TikTok follower growth is important and why you need to know your audience. Whether you are a beginner or have been lurking on the platform for a while, these tips will allow you to let your creativity shine.
Ultimately, your creativity and TikTok's features will help you improve your TikTok strategy and deliver the most engaging content for your audience.
Why Follower Growth on TikTok Is Important
Building a healthy follower count on TikTok is necessary for any content creator. A growing number of TikTok followers means more eyes on your content and a better chance of going viral.
When you go viral, it means your page is showing consistent follower growth. In turn, this will spur the TikTok algorithm into favoring your content over that of similar accounts.
The more TikTok followers you gain, the higher the chance your videos get pushed to the For You page. Here, you will also get more engagement from users looking for new and exciting content.
Developing Your Personal Brand
A strong follower count also means your brand is well-developed, or at least getting there. With more followers on TikTok, your posts will trigger more viral moments, making your brand more recognizable.
If you focus intently on follower growth, if only for a couple of months, you can greatly improve your TikTok content profile's content visibility and, by default, your brand's visibility.
This type of focus is very important if you want to encourage audience participation by sharing user-generated content. UGC goes a long way in helping to build a brand identity on TikTok.
10. Identify Your Target Audience
That said, you can only create content on TikTok if you know who you are creating content for. Knowing your target audience is the best way to plan your content. It will also help you identify what type of TikTok content works best for your specific following.
Whether your content appeals to Gen Z, Millennials, or Gen X, you must build that target audience to guide your content style. And, when you know how many TikTok videos to produce per week or month, you can continuously build engagement within your target audience.
When you combine the right content with the perfect target audience, you can start to build a loyal group of TikTok users on your page.
9. Using Relevant Hashtags and Trending Hashtags
Understanding your target audience will make choosing the right trending and relevant hashtags easier.
Before choosing trending hashtags, check your TikTok analytics to establish which parts of your content strategy appeal to your audience. You can use this data to improve your TikTok strategy quickly.
For instance, if your cat videos are highly popular, you want to add hashtags that focus on this type of content. If your niche is boating, you can search for trending hashtags relevant to your video content.
Remember to include popular and niche hashtags to create a wider content reach on TikTok.
8. Get Seen, Go Viral, Get More TikTok Followers
So, by now, it's clear that you must be truly seen on TikTok in 2025 if you want to create content people are interested in.
This usually means producing TikTok videos that appeal visually and emotionally to your audience. Think about it this way: If your content is not engaging, your audience will not engage. Therefore, engaging content is a two-way street.
You want to create a few videos that your followers on TikTok can't help but talk about. The more they talk about it on the platform, the more others will want to know the fuss.
This is, after all, how videos end up going viral on TikTok. Your follower count increases naturally if you produce multiple videos that capture viral moments.
7. How to Boost Engagement
There are lots of ways to boost engagement fast. One strategy that works well is mixing your content with user-generated content. For instance, you can use videos with different images using the same sound clip.
These videos can be funny, educational, or promotional, pretty much anything you want them to be. While focusing on a specific sound clip, you can experiment with different video content and length.
Combine this with relevant hashtags, and you have a winning strategy to attract a wide audience on TikTok.
6. Step Up Your TikTok Growth Game
If you want to take your TikTok strategy a step further, consider using a growth platform.
Celebian, for example, is a very popular growth platform in 2025. You can choose from several growth packages and types of packages, including followers, views, and likes.
The word game-changer is sometimes overrated, but it very much applies to the Celebian platform. If you want to build a strong TikTok account and increase your follower count in 2025, consider using Celebian's services.
The Celebian platform's specific features and packages are designed to work with your posting schedule. You can also choose the speed of your engagement delivery to ensure your brand stays visible and consistent online.
Celebian's five-star reviews tell the story of great customer service and products, so be sure to check out the platform.
5. Leverage Music and Trending Songs
There is no separating TikTok from trending music. It is a critical part of attracting the right followers to your page. Trending music gives your TikTok videos that extra boost they need. Also, when you use trending songs, you tap into the TikTok algorithm, pushing your content to more TikTok users.
4. Your Videos Can Stand Out On a Crowded Platform
Unfortunately, you are not the only one on TikTok following the abovementioned strategies. TikTok is one of the most crowded social media platforms in 2025.
Music is one of the few elements that can make your videos memorable enough to attract more viewers.
The right trending music can add energy or emotion to your videos. This alone can make your videos that much more memorable.
Remember not to overuse the same songs or sounds. You want to mix things up so your content is always fresh.
For instance, APT. has been around for a while now. Using this soundtrack in your upcoming video clips will no longer have as strong an impact.
You should look for the next big trending song to ensure your TikTok videos fare better.
3. How to Find Trending Songs and Sounds
Finding the 'next big thing' when it comes to TikTok songs and sounds is not difficult. Check the For You page and your own TikTok feed to discover what is trending.
You can also identify the latest sound trends by checking the hashtags accompanying the most popular videos.
Furthermore, you can check your TikTok analytics to find out which songs drive the most engagement on your TikTok account. If you notice a trending sound, create multiple videos using different lengths. Remember to keep this strategy short because trending songs quickly get old.
2. Join Trending Challenges
You can also join trending challenges to give your videos a better chance of reaching a broader audience. If you pay attention to the clips that gain traction, you can change your approach and create more engaging content.
When you watch TikTok trends, you will also better understand how other TikTok creators use music to drive success. Let this inspire you towards your own success on the platform (without resorting to copying).
1. Other Strategies to Consider
You can use several other strategies to gain more followers on TikTok. These include:
Leverage TikTok Trends
Trends on TikTok change fast, so you want to stay on top of them to draw more followers continuously.
When you use TikTok trends, you boost engagement and encourage audience participation. The higher the rate of participation, the more the algorithm is activated. Together, these elements boost your TikTok performance.
Create TikTok Stories
If you tell stories on your TikTok profile, you can share more personal moments with your audience. Stories allow you to connect with your followers, making your content more visible.
Publish TikTok Videos at the Right Times
You can use TikTok analytics to find the best times to post your videos. Analytics will show when your audience is most active. You can also use Celebian to improve your followers, likes, and views during these times.
Growing TikTok Followers Requires an Ongoing Strategy
Growing your TikTok following in 2025 means spending time creating creative videos consistently. These videos must appeal to your specific audience through images or sounds.
Using the above tips, you can constantly improve your content to attract more followers. Combine this with a regular posting schedule and use feedback from your analytics, and you will keep building your audience.
2025 is the best time to start working on the best strategy for your content creation process and followers.
Before you know it, you will share your voice on one of the biggest and most popular social media platforms.
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