Fusion Lands Obama Interview: Find Out What President Will Discuss On New Hispanic Cable Network Launched By ABC And Univision

Fusion, the new Latino-oriented cable channel, has landed President Obama as their first interview. The interview will air at 7 p.m. on Monday immediately following the launch of ABC and Univsion's new network. The President will speak with Fusion White House correspondent and ABC News senior national correspondent Jim Avila, on the show "AMERICA with Jorge Ramos." Fusion, which describes itself as a "news, pop culture, and satire TV and digital network," is joint venture between ABC and Univision. The interview is big: It will no doubt attract a large viewing for the network's premiere. Fusion revealed that "the interview will take place Monday afternoon at the White House and air first on 'AMERICA.'" Immigration and the effects of Obamacare on the Hispanic population are likely to be key topics covered. Jorge Ramos also has an upcoming interview with Senator Ted Cruz.

Both President Barack Obama and Republican Senator Ted Cruz are set to have interviews for the Launch of the Walt Disney's ABC and Univision joint venture. The target generation for the Fusion is much younger than that of other news networks including CNN, Fox and MSNBC. Their views have a media age of 60 or higher. Fusion aims to reach the young Latino generation, which is the fasted growing demographic of the United States. They plan to deliver the news with humor. "News doesn't necessarily have to be boring," Fusion Chief Executive Officer Isaac Lee said via Reuters in a news report. On Monday, Fusion will start with 20 million potential viewers. ABC News President Ben Sherwood said the hope is to reach 60 million in five years. In comparison, CNN reaches 99 million.

US Hispanics are younger than the general population with a median age of 28. And there are over 50 million Hispanics living in the US today, according to the Census Bureau. Jorge Ramos will host "America with Jorge Ramos" at 8 p.m. nightly. "I'm saying it's going to be news with an accent," Ramos said. "Young people are more into this global economy. Millennials are really engaged with issues such as the environment and technology." About 56 percent of Hispanic adults speak Spanish in their homes. About 40 percent speak English. "The mantra of Spanish to reach Hispanics is still very strong," said Arturo Villar, publisher of Hispanic Market Weekly. "A lot of advertisers are afraid of trying to do it in English."