Yahoo unveiled their new official logo after a 30-day campaign that had the company changing their logo every day. On Thursday, Sept. 5, CEO Marissa Mayer revealed the “new” design that did not follow the current trends and did not please the brand’s followers. Although Mayer wanted to make her mark in the company and revamp the trademark symbol, her efforts weren’t well accepted. "We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," Kathy Savitt, Chief Marketing Officer, wrote on Tumblr.
Savitt had previously stated at the beginning of the logo campaign that Yahoo! also wanted to make it more modern. "Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too. The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences. We also want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style."
But the result wasn’t very up-to-date and was overshadowed by a more suitable design by intern Max Ma, whom Marissa Mayer had previously thanked for his help crafting the new logo. Ma, however, thought that the company should have gone with another design. The Yahoo! intern previously hosted his alternative design on his personal website, according to Business Insider, but has since taken his site entirely offline. As reported by Huffington Post, this alternative logo that never made it, has had more positive remarks than the one selected.
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