Tecate, the official beer of boxing and the presenting and exclusive beer sponsor for the mega-fight between Canelo Alvarez vs. Julio Cesar Chavez, Jr., will welcome the fighters and thousands of their fans to Las Vegas in true Mexican fashion including an impressive mariachi orchestrated 'Grand Arrival' at the MGM Grand.
To start the Cinco de Mayo celebration early, on May 2 the exclusive training camp content will be all livestreamed on Tecate's Facebook page. If you are a huge fan and are 21+but not able to make it to Las Vegas, you can still feel every Canelo power punch through their iOS or Android phone with the latest Tecate Bold Punch app.
In addition to the fan-favorite vibrating punch feature, the app adds new scoring functionality where fans can score the match round-by-round with the pros; provides new, exclusive Canelo training camp content from the Eagle Cam, a unique aerial point-of-view of Canelo's training; and allows consumers to enter-to-win an incredibly unique Canelo branded hat only available through Tecate's text-to-win competition and social channels.
The Mexican beer will also welcome back the popular Tecate Bold Champions Chat on Thursday, May 4th to be moderated by ESPN Deportes' Bernardo Osuna and feature Golden Boy Promotions Chairman and CEO, Oscar de la Hoya, former world title holder across four different weight classes, Eric Morales, and the greatest Mexican fighter of all-time, Julio Caesar Chavez, Sr. The Tecate Bold Champions Chat will be broadcast live on the Bold Punch App, Ring Tv and Golden Boy Promotion's Facebook Page.
The mega-fight will be live on HBO pay-per-view on Saturday, May 6, 2017.
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