"Akron is home," says the voice of an older woman over images of the city of Akron, Ohio. "This is the city that raised you. I'm so proud of you. Welcome home, son," says the voice of Gloria James.
This is the first few seconds of the Beats by Dre, Lebron James commercial called "Re-Established 2014." In all honesty at just over two minutes and 32 seconds, the commercial is more like a short film than an advertisement, but it might just be the most powerful commercial you will ever see.
LeBron James announced that he was leaving South Beach and returning home to sign with the Cleveland Cavaliers this NBA offseason in a move that shocked and surprised the world. However, if you know LeBron, it shouldn't have surprised you that much. LeBron has the words "Akron. Est. 1984" tattooed on his body. He makes his home in Akron in the offseason and he had gone on record multiple times after he left to win two championships with Chris Bosh, Dwayne Wade and the Miami Heat that he would love to return home to play for the Cavaliers one day.
The commercial, which is promoting Beats by Dre's new "Powerbeats2 Wireless" headphones, is all about LeBron's move back to Cleveland this year. It's nostalgic, it's impactful, it's dramatic and it's all about the "re-establishment" of LeBron's legacy in his home state. This next chapter of LeBron's life, as he forms a new big three with Kevin Love, and Kyrie Irving, will be the greatest chapter of his life.
In addition to re-establishing his home in Cleveland and his return to the Cavaliers, LeBron has re-established his body as well. LeBron shed almost 20 pounds this offseason on a very intense diet.
"I'll tell you what I couldn't have -- no carbs, no sugar, no dairy, no refined sugar -- no nothing. Meat. Fish. Veggies. Fruit, "said James
Throughout the commercial, a new, leaner and more slimmed down James is seen working out at his old High School, St. Vincent St. Mary. James is shown walking through the halls and seeing all the pictures of himself, as well the state championship banners that hang in the gyms rafters. James’ jersey is retired in the facility as well as a new sign re-naming the building the "LeBron James Arena."
The commercial is emotional as well as powerful as the track "Take Me To Church" by Hozier is played throughout. The commercial is also an Easter egg, as according to Beats by Dre, there are stories about LeBron's life and upbringing that have never been told inside the images of the commercial that can be uncovered at the following website: http://beats.is/LeBronPlaylist
Watch the commercial below and tell us what you think, and feel free to purchase the new Powerbeats 2 Wireless Earphones here: http://www.Powerbeats2Wireless.com
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