Apple has announced some of the musical guest for its 2015 Musical Festival in London. The free concert series will bring Pharrell, One Direction, Florence + The Machine, Disclosure and much more to London's Roundhouse. This festival is a sccaled-down version of the iTunes Music Festival and will only go for ten days from Sept. 19 to Sept. 28 instead of the usual month long event.
According to the press release, "Apple will broadcast performances to music fans around the world for free, which can be viewed live and on-demand on Apple Music. The Apple Music Festival lets fans get even closer to their favorite performers with coverage on Beats 1 alongside backstage news and footage straight from the artists on Apple Music Connect."
"We wanted to do something really special for music fans this year," said Eddy Cue, Apple’s senior vice president of Internet Software and Services. "The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1."
With only a few artist announced so far, the remainder of the concert schedule will be filled in the coming weeks. We can assume one of the performers will be Drake as he has already appeared as an Apple Music spokesperson. MacRumors also reports that Take That will be part of the lineup, although Apple did not include the band in its initial announcement.
The concert will be free, but only to UK residents. Viewers in other areas of the world will be able to view the event live through Apple Music on your iOS device.
We will bring you more information on Apple Music Festival 2015 as it becomes available.
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