Hundreds of athletes from over 90 countries around the world will be competing at the upcoming Winter Olympics in PyeongChang, South Korea. Around 242 athletes will form Team USA, three of which are Hispanic. The countries of Argentina, Chile, Colombia, Mexico, Puerto Rico, Bolivia, Ecuador, Brazil and Spain will also have competing teams in various disciplines.
Although Latin American countries have a long history in the Winter Olympics (Argentina began participating in 1928 and Chile followed in 1948), none of them have been able to win a medal. But yet, the Hispanic audience always tunes in to enjoy the beautiful exhibitions every four years.
Due to the endless amount of events happening throughout the day, cable and television companies have focused all their efforts on creating a seamless visual experience that will not only allow viewers to have an HD experience, but also to navigate through the various games in a fast and customized way unique to each viewer.
NBC acquired the rights to cover the Olympics through 2020 and is maximizing their acquisition by providing over 2,400 hours of live coverage and over 1,800 hours of streaming from February 9 to February 25. For a whole month, winter sports fanatics will be able to enjoy the 102 events of the 15 sports that will be taking place this year. Comcast, NBC’s parent company, recently also announced their latest technology available through their cable service Xfinity as the following:
- 50 Virtual Channels
Xfinity customers will have access to the 50 Virtual Channels, curated by the Xfinity TV editorial team, that will highlight the best moments of each day in PyeongChang, trending athletes, spills and thrills and more. Customers can watch all videos included in a playlist or browse and select only the videos they would like to watch.
- Live Streaming
For the first time ever, Xfinity customers will have access to hundreds of Winter Olympics features from their handheld devices. This includes cellphones and tablets with the Xfinity Stream app and on computers via the Xfinity website.
- On Demand Access
Due to the time difference with South Korea it will be difficult to watch the games live. A curated programming selection of the Winter Olympics will be available in 4k HDR via On Demand, including the very popular opening ceremony and some of the most popular sports that include skiing, ice skating and snowboarding.
- X1 Sports App
An on-screen companion experience with the X1 Sports App, providing viewers with the latest scores, schedules, stats, and highlights for every sport and event.
- Voice Commands
For the PyeongChang Winter Games, X1 customers can:
· Say “Winter Olympics ” to navigate to the NBC Olympics dashboard.
· Check the hockey score while watching curling by saying, “USA Men’s Hockey.”
· Explore events, replays, and highlights for any sport by saying, “Alpine Skiing.”
· Find out when athletes are competing by saying, “Gus Kenworthy” or “Team USA.”
· Check out how any country is doing by saying, “What is the medal count?”
· Plan out your day by saying, “What Olympics events are on today?”
· Say, “What song is this?” to get song and artist information for the music playing during figure skating performances.
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