The U.N. campaign to protect endangered species, “Wild for life,” was launched at the second United Nations Environment Assembly in Nairobi, and numerous ambassadors were assigned separate species threatened by the illegal trade.
Supermodel Gisele Bündchen announced her support of the special campaign after she was assigned to protect the sea turtle. “It saddens me that in the 21st century, with all our knowledge and power, we are hearing more and more stories of possible extinctions due to people´s choice,” the Brazilian beauty said in a statement. “We are responsible for our choices and the only ones capable of changing our future," she continued. "It is clear to me that a radical global shift needs to occur and it will take everyone accepting the challenge to support the UNEP Wild for Life campaign.”
Bündchen also stated that “knowledge is power,” which is why it’s time to “end illegal wildlife trade before the choice is no longer in our hands,” she insisted. “Today, I am giving my name to change the game for sea turtles.”
Bündchen also posted a poster of the campaign on her Instagram which reads “I am Gisele Bündchen. I am a sea turtle,” and “Wild life crime just became personal.” Additionally, her caption read: “Much of the world's wildlife is facing extinction. To overcome this, we need a radical change in people´s attitude all over the world. Today I’m joining the fight to save these endangered species everywhere. Please join me, find your kindred species on wildfor.life/quiz and help me to end the criminal trade of poaching that is pushing species to the brink of extinction. #WildforLife”
Many other celebrities from China, India, Vietnam, Lebanon and more have been added to the noble campaign, which looks to end illegal trade and protect the security of these animals and therefore the peace of the globe.
Actor Ian Somerhalder is fighting for pangolins and Machester City soccer player Yaya Toure is protecting elephants. Other species that are endangered and therefore included in the campaign are orangutans, tigers, rhinos and helmeted hornbills.
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