Nike has released the third part of its film trilogy #ArriesgaloTodo (#RiskEverything) on Monday with a five minute video entitled 'The Last Game', whose world premiere took place in Madrid at 18:00 pm and simultaneously in seven other cities: Rio de Janeiro, Amsterdam, Paris, London, Berlin, Stockholm and Rome. The video features the likes of Cristiano Ronaldo, Neymar, Iniesta, Zlatan Ibrahimovic, Wayne Rooney, Frank Ribery, David Luiz, Tim Howard and former player Ronaldo Nazario da Lima.
In the video, the football world is dominated by perfect clones, created by 'The Scientist', who all play soccer in a purely automated form, without taking any risks. This has forced the main stars to retire and seek ther professions. So, you can see Rooney as a fishmonger, Ibrahimovic selling his own biography, Neymar as a barber and Cristiano Ronaldo as a showcase model at a store called SPORT-U-GAL. But Brazilian star Ronaldo comes out of retirement to to challenge the clones to a game in which the first goal scored wins.
In the Spanish capital, Nike's video played at Callao Cinema in a ceremony led by journalist Único Abad. Nike also showed the two previous installments plus several 'teasers' which they had already shared in the last several days of the players who appear in the video through their social media network. Before the screening of the video, Abad also interviewed 'Football Brand Manager' for Nike Iberia, Sergi Ricart, who explained that the logo #ArriesgaloTodo was chosen because it "best defined" how "football lives" for the U.S. sports brand.
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