Waffle Taco
Taco Bell is rolling out its new breakfast item, the Waffle Taco, at 100 locations starting Tuesday. Taco Bell

Waffle sandwiches have been on a gradual uptick, but Taco Bell thinks it may have a better idea: A waffle taco. The creation consists of eggs and sausage wrapped up in a soft waffle and would be served for breakfast should its test run prove successful. The product sold well when it was first introduced in Southern California. It became one of the best-selling menu items in five of its locations since it was launched. Consumers at 100 locations nationwide -- Fresno, Omaha and Chattanooga, Tenn. -- will be able to try the treat for themselves starting Thursday, the Yum Brands company said.

The waffle taco may be getting the most buzz, but the company is also testing out a plethora of other breakfast menu items at the stores, including an AM Crunchwrap and yogurt with fruit. This is another in a series of moves by Taco Bell to become a marketable brand to millenials, a demographic the fast food industry is struggling to reach. Breakfast, however, has proven to be a consistently strong seller at most fast food places, with business analysists speculating that Kellogg's 3.3 percent drop in sales being a result of this trend.

Taco Bell has in recent years rolled out multiple flavors of its Doritos Taco, test drove a new $1 menu and in its most current move it dropped its kids menu. Taco Bell has said that it is looking to expand its brand to reach a younger demographic. In a recent survey, 38 percent of patrons called the Mexican food chain "typical fast food," with 20 percent calling it "cheap and filling" and 17 percent saying the brand was a "late night meal or snackfood." Only 1 percent considered the chain "hip and edgy."

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