According to recent reports, music video company Vevo is in talks of developing an app for the Apple TV. The app will offer a 24/7 music video channel with ads made specifically for television rather than for streaming videos on the Internet.
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AdAge website gives a little more info on the Vevo app saying:
"launched Vevo TV this March as an alternative way to watch and discover music videos on its platform. Previously, users had to search for videos. Vevo's "Vintage" program plays songs from the '80s, '90s and '00s. Vevo TV -- a linear music video channel -- appears better suited for the "lean back" experience of watching television, as opposed to mobile viewing. Vevo had nearly 62 million unique U.S. visitors in May but only 4.2 million watched on mobile devices (smartphones and tablets), according to comScore."
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Apple currently has an iOS app with Vevo for the iPad and iPhone. If the app is approved by Apple it would join other recently launched streaming apps such as HBO Go and WatchESPN. Apple is also rumored to be close to finishing a Time Warner Cable app for the Apple TV.
The Vevo app would be a more laid back version of the iPhone and iPad version and would offer programmed channels to play 24/7 and offer an on demand service.
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A recent report from tech site AllThingsD has said that the Vevo app is slated for release later this month.
Are you excited for the Vevo app for Apple TV?
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