Trump Campaign Posts Latino-Targeted Ad as Democrats Point Out It's from Years Ago

President Joe Biden and long-shot candidate Robert Kennedy Jr. launched respective programs to reach out to the Latino community this week.

The presumptive Republican nominee, Donald Trump, didn't unveil a specific program, but, perhaps aware of his opponents' pushes, his campaign posted a video aimed in Spanish appealing to the demographic.

Featuring music from "Los 3 de Habana," the video is a succession of images with the caption "Ay por dios, yo voy a votar por Donald Trump" (Oh my god, I'm going to vote for Donald Trump). "The good life (for Trump), the economy (for Trump), do it for your family. Latinos for Donald Trump," are the tune's lyrics, which mixes images of daily Latino life with the former president.

Shortly after the video was published, Democrats reacted by pointing out that the video was from the 2020 campaign. "Trump's 'new' ad has a small detail... it's from his past campaign," reads a statement from the Biden campaign. "Trump's 'new' Latino-targeted ad is the same one from 2020. Perhaps he can't pay for a new one? Or is it simply that he doesn't care about Latinos?" the statement added.

The rebuke by the Biden campaign comes as the president increased his push with the Latino community this week. Amid the launch of "Latinos con Biden-Harris," he took part in different campaign events aimed at shoring up support that, polls show, has been eroding lately.

"I need you back," Biden told a group of supporters in a Mexican restaurant in Phoenix, AP reported on Wednesday He added that Latinos are the reason why he beat Donald Trump in 2020, and that he needs to emulate that support in November this year to win reelection.

The president focused on Trump's derogatory rhetoric toward Latinos, recalling several events over the past years and specifically mentioning his claims that migrants are "poisoning the blood of our country." "I never heard a president say the things that he has said," Biden during a passage of the event.

Most of Biden's pitch aimed at presenting November's elections as a choice between him and Trump, rather than a referendum on his presidency. He highlighted that Latino unemployment is at low levels because of administration policies and said his rival "wants to get rid of all the programs we put together."

Recent polls show that Biden has his work cut out for him. The latest one focused on Latinos, released this month by The New York Times and Siena College, shows the former president with a six percentage point lead over the current one, 46 to 40%.