Toyota is undoubtably the technological leader in hybrid drive technology. Back in May, Toyota celebrated its 4 millionth hybrid sold. What's more, consumer sales have revealed that the Prius is the third-bestselling vehicle in the world.
Determined to convert even the most stubbornly conservative consumer to the wonders of new technology, Toyota has just released a clever ad that asks us the question: what if consumer technology continued to advance but the automotive industry stood still?
Depicting futuristic touchscreen wardrobe selectors and marvelous skyscrapers in sharp contrast to hand cranked horseless carriages, Toyota believes, "No world will be truly advanced if automobile technology goes unchanged."
Developed by Italian agency Saatchi & Saatchi and directed by Xavier Mairesse, watch Toyota's new TV ad spot below:
