‘Millions’ of Taylor Swift fans showed up to try and buy presale tickets, but that led to some major issues and frustrations, leaving bad blood brewing between Taylor Swift fans and Ticketmaster. There has been massive demand for presale tickets for "The Eras Tour," the upcoming sixth headlining concert tour by American singer-songwriter Taylor Swift, leading to crashes and issues with Ticketmaster.
The company’s support account tweeted that fans “may be experiencing intermittent issues” and that it’s “urgently” working to resolve problems. On Tuesday afternoon, Ticketmaster said that the presale has led to “historically unprecedented demand” for tickets with “millions” showing up to the presale. Despite the issues, the company says it has sold “hundreds of thousands” of tickets already, but when the sales are for the giant stadiums that Swift will be playing at, that may not be as impressive as it sounds.
Pre-sales for a handful of dates on the singer’s new tour began Tuesday. But infuriated fans report the ticketing website appeared to crash or freeze during purchase. Customers turned to Twitter to complain about Ticketmaster not loading or allowing them to access tickets, despite having a pre-sale code for verified fans.
“I got a code and am logged in to the correct account but it’s saying I’m not verified?! What do I do?,” a fan wrote on Twitter. Others echoed that complaint, with some calling on Ticketmaster to “FIX THIS.”
Ticketmaster issued a follow up statement Tuesday afternoon on Twitter, writing that “there has been historically unprecedented demand with millions showing up” to buy tickets for Swift’s tour. It told customers still waiting in the virtual queue that it is moving and to “hang tight.” In response to the demand, Ticketmaster shifted the start times of pre-sales for Swift’s other concert dates. “Thank you for your patience as we continue managing this huge demand,” the company said.
“Fans who have received a code to the TaylorSwiftTix Presale should login and access the queue through the link they received via text rather than entering through the Ticketmaster homepage,” the company said. “This will ensure an optimal shopping experience.”
The US leg of “The Eras Tour” begins March 18 at the State Farm Stadium in Glendale, Arizona and wraps August 5 at SoFi Stadium in Los Angeles. Swift recently became the first artist ever to simultaneously claim all top ten spots on the Billboard Hot 100 following the release of her latest album, “Midnights.”
Swift fans took to Twitter to express their frustrations:
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