With Super Bowl around the corner, one of the things that draws people's attention (when they're not that much into sports) is the commercials (ok, fine, and the Half Time show). This year, Super Bowl ads are getting political, and it's no surprise given what's going on with the new presidency. One in particular has touched on the immigration subject, and it's one you should definitely watch.
Budweiser is one of the companies whose new commercial made for the upcoming game tells the story of an immigrant and really knocks down the debate that has been on everyone's feeds these days. The ad called “Born the Hard Way” is set in the mid- 1800s and was realeased just yesterday. It tells the story of a German immigrant who co-founded Anheuser-Busch, the brewing company where Budweiser is made, and touches on the brand’s deep roots in St. Louis.
With a beautiful audiovisual exposition, the commercial celebrates the struggle of the company’s founder to make it to St. Louis and realize his vision of creating a new kind of beer. In “Born the Hard Way” you can see this young man waiding through mud and sitting in a small boat reading a book and finally meeting Eberhard Anheuser at a bar.
According to the campaign, “Budweiser believes freedom and the pursuit of the American dream are nothing without ambition.”
Watch the commercial and let us know what you think!
© 2024 Latin Times. All rights reserved. Do not reproduce without permission.
