Lauv, The Blaze, King Princess, Lil Baby, Official HIGE DANdism, and Jorja Smith are undeniably prominent artists in today’s global musical landscape. They've been making their way onto Wrapped cards and festival headliner slots—but not so long ago they were just starting out, working their way up for a chance in the spotlight.
Each artist was assisted in this journey by Spotify’s commitment to bringing up-and-coming artists to everyone's attention through RADAR, a global emerging-artist program that works with emerging artists across all stages of their development to help them strengthen their connection to audiences.
With this global launch, the platform will continue to build on Spotify’s history of working with emerging artists through 19 sister programs featuring up-and-coming creators from more than 50 markets worldwide, all focused on helping artists from around the world reach the next stage in their careers.
“Spotify is a major reason why I'm able to be an independent artist,” says American singer-songwriter/producer Lauv, who was featured through Spotify’s developing artist program a few years ago. “Having their support from day one in making my music accessible to millions of users around the world has allowed me to grow as an artist and share music on my terms over the past five years. To have fans, whether, in the Philippines, Peru or Philadelphia know the words to songs all before I ever toured there speaks to Spotify's global reach and ability to speak directly to fans with music that resonates around the globe.”
The launch of the program brings a mixture of Spotify’s best-in-class editorial and marketing abilities. RADAR playlists feature new and emerging talent around the world, and the marketing campaigns provide fans with the opportunity to get to know their new favorite artists.
“Spotify is thrilled to announce the launch of RADAR this year with an incredible group of emerging artists from across the globe,” said Ned Monahan, Spotify’s Head of Global Hits. “RADAR will become an influential program for up-and-coming artists across all genres worldwide and a great way for our global marketing and editorial teams to support the next generation of international superstars.”
Amongst the 36 featured global artists is U.S. artist Alaina Castillo, a bilingual singer-songwriter from Houston, Texas whose incredible voice is starting to make waves in the music industry. Her hit “I don’t think I love you anymore,” produced by RØMANS, has over 3 million streams on Spotify, proving that she is an artist to watch.
“I am so thankful to be able to share my music with more people,” says Alaina. “Go places. Meet new people. Release exciting things. RADAR takes this big dream and throws it into one amazing opportunity. I’m also super excited to see how all my fans are going to react because I feel super close to them and they’ve been with me for so long and support me like nobody else could."
In the U.S., Spotify will support Alaina through an introduction in a documentary on the platform, inclusion on A COLORS SHOW in partnership with COLORSxSTUDIOS, music video support, the inaugural On Our RADAR playlist cover, and more. Each element, which will help showcase her journey throughout the program, will live on the “On Our RADAR” playlist and on Spotify’s social channels. She’ll even be releasing a set of Spotify Singles: A re-recording of her own “I don’t think I love you anymore” featuring a string quartet and a cover of Andrea Bocelli’s “Besame Mucho,” on March 11.
Undoubtedly Spotify is everyone's destination for artist discovery. Through RADAR, the platform is continuing its commitment to supporting emerging artists around the world on their journeys.
Get to know some of the artists involved in RADAR at launch:
The United States: Alaina Castillo
United Kingdom: Young T + Bugsey
Brazil: Agnes Nunes
Mexico: Silvana Estrada
Argentina: Romeo El Santo
Colombia: Ela Minus
Panama: Boza
Spain: DORA, Aleesha, María José Llergo, Guitarricadelafuente, Paranoid 1966
Australia: merci, mercy
France: Lous and the Yakuza, Yuzmv, Philippine, Hervé
UAE & Lebanon: Hollaphonic x Xriss
South Africa: Elaine, Philippines SB19, August Wahh
Indonesia: Mahen, Monica Karina
Taiwan: 張若凡RuoFan
Austria: AVEC, My Ugly Clementine
Germany: badmómzjay
Netherlands: RIMON, Jeangu Macrooy
Japan: Fujii Kaze, Vaundy, Rina Sawayama
India: Mali, When Chai Met Toast, Taba Chake
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