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The FIFA World Cup agreement between Budweiser and Qatari rulers was tweaked in a last-minute request on Saturday. The plea makes Budweiser beer stands less visible at the eight World Cup stadiums hosting the tournament that kicks off Sunday.
This request comes within a week of the Opening Ceremonies. Qatar a Muslim-majority country already has strict laws prohibiting alcohol sales and consumption within its borders. Back in September, organizers of the World Cup in Qatar originally finalized a policy, to serve beer with alcohol to soccer fans at stadiums and fan zones before and after the games.
FIFA said fans will be allowed to buy Budweiser beer with alcohol within the eight stadium compounds -- though not at concourse concession stands -- before and after games, and during evenings only at the official Fan Festival, that is being held in a downtown Doha park.
Budweiser pays a reported $75M every 4 years to sponsor the World Cup.
— Front Office Sports (@FOS) November 14, 2022
In September, organizers finalized a policy to serve beer to fans in Qatar — despite its strict laws.
But now, they’ve been told to move beer concessions to “less visible locations” by Qatar’s royal family. pic.twitter.com/OQ95J84OYI
"Inside the stadium bowl ticket holders will have access to non-alcoholic Budweiser Zero," soccer's world body said. "At the FIFA Fan Festival, Budweiser will be available to purchase from 6.30 p.m."
Visitors staying in hotels and three cruise ships hired by organizers as floating hotels for World Cup fans also can buy a range of alcoholic drinks during 29-day tournament starting Nov. 20.
Not much alcohol is sold in the Middle Eastern nation, and is only allowed within hotel bars and restaurants that have licenses and away from street view. Alcohol is illegal to consume elsewhere.
? ⚽️ ?
— tariq panja (@tariqpanja) November 14, 2022
World Cup officials scrambled over the weekend to follow a new edict from Qatari high command: Hide the beer.
— Budweiser only found out on Saturday its beer tents and sales points will be moved away from main fan access areas around stadiumshttps://t.co/RSxPTacq4u
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