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The "So God Made a Farmer" Ram Truck ad stirred the hearts of millions of Americans. YouTube / Ram

Amid all the Super Bowl ads including Kate Upton for Mercedes-Benz, Bar Refaeli for GoDaddy, space babies for Kia, and K-pop rapper Psy for Pistachios, it was the Ram Trucks "So God Made A Farmer" commercial that ultimately won the hearts of millions of Americans.

The Ram brand commissioned 10 noted photographers, including National Geographic icon William Albert Allard and documentary photographer Kurt Markus, to produce some truly impactful images that really drove the message of the Ram ad, titled "So God made a farmer."

Though it is said that a picture is worth a thousand words, it was the words from Paul Harvey's speech, "So God Made a Farmer," that really caused viewers to stop in their tracks.

Paul Harvey was a legendary conservative radio broadcaster whose tenure extended from World War II until his death in 2009, at age 90. A voice that millions of Americans grew up with, Ram Trucks chose the speech that Harvey delivered before the Future Farmers of America Convention in 1978. It was an ode that credited farmers for their hard work and dedication as the caretaker of Earth.

"He railed against welfare cheats and defended the death penalty," wrote the New York Times orbituary for Paul Harvey. "He worried about the national debt, big government, bureaucrats who lacked common sense, permissive parents, leftist radicals and America succumbing to moral decay. He championed rugged individualism, love of God and country, and the fundamental decency of ordinary people."

It was a moving voiceover set to the many images of life on the farm. Ram didn't actually show its pickup truck until nearly a minute into the ad-spot, a clear gesture that Ram intended to pay their respects to the farmer before introducing the new Ram truck. In fact, when the Ram was finally introduced in the ad, it's almost as if the truck was designed specifically to fulfill all the needs a farmer requires.

Here is the full transcript of Paul Harvey's "So God Made a Farmer" passage used in the Ram Trucks Super Bowl commercial:

And on the 8th day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer.

God said, "I need somebody willing to get up before dawn, milk cows, work all day in the fields, milk cows again, eat supper and then go to town and stay past midnight at a meeting of the school board." So God made a farmer.

"I need somebody with arms strong enough to rustle a calf and yet gentle enough to deliver his own grandchild. Somebody to call hogs, tame cantankerous machinery, come home hungry, have to wait lunch until his wife's done feeding visiting ladies and tell the ladies to be sure and come back real soon and mean it." So God made a farmer.

God said, "I need somebody willing to sit up all night with a newborn colt. And watch it die. Then dry his eyes and say, 'Maybe next year.' I need somebody who can shape an ax handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make harness out of haywire, feed sacks and shoe scraps. And who, planting time and harvest season, will finish his forty-hour week by Tuesday noon, then, pain'n from 'tractor back,' put in another seventy-two hours." So God made a farmer.

God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain clouds and yet stop in mid-field and race to help when he sees the first smoke from a neighbor's place. So God made a farmer.

God said, "I need somebody strong enough to clear trees and heave bails, yet gentle enough to tame lambs and wean pigs and tend the pink-combed pullets, who will stop his mower for an hour to splint the broken leg of a meadow lark. It had to be somebody who'd plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed and rake and disc and plow and plant and tie the fleece and strain the milk and replenish the self-feeder and finish a hard week's work with a five-mile drive to church. Somebody who'd bale a family together with the soft strong bonds of sharing, who would laugh and then sigh, and then reply, with smiling eyes, when his son says he wants to spend his life 'doing what dad does.'"

So God made a farmer.

Ram's Super Bowl commercial was so incredible that for two minutes, farmers across the nation felt like they were the most important people on Earth. For two minutes, everyone else seriously contemplated a career change to join them ... or at least considered going out to buy a Ram 1500 pickup truck.

While other brands attempted to entice a broader target market with gimmicky special effects or beautiful supermodels as spokeswomen, Ram's genuine message to its core customers was so effective that it even sent strong tremors to everyone else.

Be sure to watch Ram Trucks' memorable Super Bowl commercial below.