Snapchat
Snapchat app. Shutterstock/tanuha2001

Snapchat recently came under fire when it was discovered that its latest privacy policy gives the app all ownership over all user content sent via its app. Well now Snapchat has responded to those criticisms saying that the content in question "remains as private today as it was before the update," reports Mobile World Live.

"Our privacy policy continues to say — as it did before — that messages are automatically deleted from our servers once we detect that they have been viewed or have expired," Snapchat said in a statement, adding that the app does not share messages with advertisers or business partners.

It further went on to say, "Snapchat is not—and never has been—stockpiling your private snaps or chats."

However, if you're concerned with your communications privacy the app did add that its privacy policy along with the users' own privacy settings within the app can "restrict the scope of that licence so that your personal communications continue to remain personal," reports NewsfFactor.

Snapchat does remind its users that people can still take screenshots of your content, or snap a pic of it with a different camera.

"The same common sense that applies to the Internet at large applies to Snapchat as well: Don't send messages that you wouldn't want someone to save or share," the company's privacy policy states.

Previously, the app came under fire when it was discovered by the U.S. Federal Trade Commission that images sent via Snapchat could be saved by recipients through third party apps.

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