‘Sigue Haciendola’: DishLATINO Encourages Hispanics To Share Their Stories With New Campaign

Moving away from home is never easy, and it’s even harder when you relocate to a completely foreign country. Ever since DishLATINO was launched, they’ve been trying to make Hispanics feel at home in the U.S. with a market-leading suite of English and Spanish language programming packages. It offers its customers more than 40 Spanish-language news, entertainment, and sports channels in combination with DISH’s broad English-language programming lineup of more than 200 channels. DishLATINO customers can receive the Hopper, the industry’s most awarded DVR, and take advantage of in-language customer service as well as payment solutions including a no-term contract, prepaid pay-TV option.

But now, the company wants to do more for Latinos as they just launched “Sigue Haciéndola,” a comprehensive campaign recognizing and celebrating U.S. Hispanics, from their cultural heritage to the values, dreams, and even challenges that inspire them to keep moving forward. “Sigue Haciéndola is more than a campaign – it’s about recognizing and inspiring Latinos who are working hard to build a better life in the U.S. while also continuing to value their heritage,” said Alfredo Rodriguez, vice president of DishLATINO.

“Twenty years ago, our journey began when we were the first to offer affordable programming connecting Latinos to their culture. Today, we’re proud to be the leaders in the segment because of the trust we’ve continued to build with our customers.”

The campaign features new TV commercials starring Eugenio Derbez, who has served as DishLATINO’s spokesman since 2014. One of the spots, known as Reconocimiento (“Recognition”), shows fans recognizing Derbez because of his fame, then turns the focus to the hard-working Latinos who are dedicated to providing for their families and communities.

“I’m very proud to be part of Sigue Haciéndola, through which DishLATINO invites us to share and celebrate the stories of Latinos who have come to the United States to accomplish their dreams… and I am one of them. I also have my story: I’m from Mexico and I moved to the U.S. in search of better opportunities. Today, I’m achieving my dream and ‘making it’ in Hollywood,” said actor, producer and director Eugenio Derbez.

Derbez continued, “I love the Reconocimiento ad in which I share that although people recognize me because I am on TV, the real people we should recognize are the unsung heroes… those who have two or even three jobs to provide for their families and send their children to school. They are the ones who deserve our respect and recognition.”

To help capture and express the sentiment driving Sigue Haciéndola, Latin Grammy “Best New Artist” nominees Periko & Jessi Leon wrote and recorded an uplifting, original anthem, “Somos Latinos.” The Latin Pop duo uses their signature sound to celebrate their own story and the stories of others who, like them, are pursuing a dream. To help bring the song to life, Periko & Jessi Leon star in a vibrant new music video. The song can also be heard in the TV spots featuring Eugenio Derbez.

You can be part of the campaign too! DishLATINO will be inviting U.S. Hispanics to share their story by customizing an image to show where they’re from and where they’re making it. Users can then upload the image directly to social media and add a message about their unique story. Eugenio Derbez did it, and he’ll explain how to do it, here: