The Royal Spanish Academy (RAE) is reportedly considering to add some new words to the Spanish dictionary, according to Reforma. The words that may soon be in the Spanish dictionary are related to social media: "goglear," "tuitear
" and "guasapear" which translate to Google, tweet and WhatsApp, respectively. The changes will reportedly be implemented in the 23rd edition, which is slated to be released 2014. Other words that the Academy is updating in terms of definitions, including: blog, ratón (mouse), descargar (download), conectar (connect), correo (email) and sitio (site).
This news should come as no surprise, as Hispanics have been lauded as the most digitally savvy ethnic group. And the proof is in the numbers: Nielsen research has found that 72 percent of Hispanics own smartphones and in terms of viewing content online, Hispanics watch more videos online than 62 percent of white non-Hispanics. Additionally: Nielsen has found that Hispanics are 20 percent more likely to watch a video on their mobile phones, are ahead of all other ethnic groups in terms of mobile downloads of music and pictures, and have seen a 14 percent hike in rates of having Internet access at home. Univision president Cesar Conde told The New York Times: "Hispanics over-index on everything technology."
Given how tech-savvy Latinos are, it seems fitting that the Royal Spanish Academy add words that are an integral part of Latino society.
"In the U.S., Hispanic consumers' usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today's most engaged and dynamic populations in the digital space, according to Nielsen's recent State of the Hispanic Consumer: The Hispanic Market Imperative report," explains Nielsen. "Mobile presents a significant avenue of opportunity for marketers looking to reach Hispanic consumers - Hispanic mobile users send or receive 941 SMS (text) messages a month, more than any other ethnic group. They also make 13 phone calls per day, 40 percent more than the average U.S. mobile user."
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