We all remember Ricky Martin’s contest with Sony and FIFA called SuperSong, to choose a song to be featured in the World Cup soundtrack from an aspiring musician. After months of submitting songs and a careful selection process, Sony and Ricky Martin announced that the song “Vida” was the one. It was composed by Elijah King and produced by Salaam Remi. Now Ricky is taking the song to another level: shooting a music video for it. The energy, fun, sensuality and culture of the Brazilian people, through music and soccer are some of the highlights of this music video. It was shot in Rio de Janeiro. Kátia Lund and Lívia Gama directed the music video.
Approximately one hundred people, including children, dancers, models, Capoeira and Samba artists, and soccer players comprised the cast, which was thoroughly chosen to represent the physical and behavioral diversity, which are very strong characteristics of the Brazilian people. In the music video, Ricky appears very relaxed, dancing on the beach, biking, applauding the sunset and even risking a few “passinho” moves, a famous local dance derived from funk.
“I had so much fun traveling to Brazil and filming there. It is an incredible feeling to have had the opportunity to participate in this global initiative that is the SuperSong. I am very excited to finally perform ‘Vida’ and share this special song with the world”, says Ricky. “The lyrics and the emotion in ‘Vida’ music video are inviting everyone to celebrate life, pure and simple: the sun, the gathering, the energy. It’s about a life in which differences are celebrated and appreciated with ease and joy. That’s why Ricky wanted a video unlike anything he had ever done before: without choreography, big sets and scenes being ‘directed’. He just wanted it to be natural”, reveals director Kátia Lund.
Scroll down to watch Ricky Martin's new video, "Vida."
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