Univision’s highly awaited Premios Juventud (PJ/Youth Awards) is back and set to celebrate a new era for this year’s show.
Always celebrating Latin music and culture, Premios Juventud is known for featuring not only memorable performances with the hottest stars and emerging talent but also is committed to uniting us all through the power of music. Every year during the awards ceremony, individuals making a difference are awarded as the Agents of Change, a category that recognizes community work across the nation.
In 2020, the Agents of Change will recognize everyday heroes of the pandemic and people leading social change. For the first time, Ana Patricia Gámez, Francisca Lachapel, and Borja Voces will host the three-hour live event beginning at 8:00 p.m. ET on Thursday, August 13, preceded by “PJ Takeover,” a one-hour pre-show hosted by Jomari Goyso and Clarissa Molina and the multi-talented artist Amara La Negra, beginning at 7 p.m. ET.
As informed by Univision, the 17th edition of Premios Juventud includes 140 nominees in 28 different categories with J Balvin leading the pack with 12 nominations, followed by Karol G (9), Bad Bunny (8), Anuel AA (7), Daddy Yankee and Manuel Turizo(5), Banda MS, Maluma, and Sebastián Yatra (4). For the complete list of nominees, fans can visit the awards website.
The show also has new and modified categories that reflect current global issues, trends in music, fashion, video, and social media. The new music categories are The New Generation Female and The New Generation Male to recognize new artists who make us dance; Spicy Regional Songs to celebrate the ‘spicy’ lyrics; The Perfect Mix for the best collaboration song; The Quarantine to recognize a song created during quarantine; OMG Collaboration for an unexpected collaboration of artists; and And Featuring for an artist that everyone wants to sing with.
The changes in the Digital/Social/Influencer categories include: Together They Fire Up My Feed, which this year will recognize friends and not only couples that appear on each other’s’ feed; #PetGoals, artists that post with their pets; #StayAtHomeConcert to acknowledge the best at-home concert; Breaking The Internet, artists who post pictures to break the internet; and Influencer with a Cause, now with a new name, for an influencer who uses their social media platforms for a cause. In the Music Video category: Video with a Purpose, to recognize a video with the best social message. Under the Fashion category: Nailed It, to award the best and most couture manicure.
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