Pokemon X and Y Not Here to Renew Franchise: Company Exec - Report

Watch out Pokemon fans! The recently announced Pokemon X and Y is definitely not a "reboot," as announced by the company's director of consumer marketing J.C. Smith.

Despite the debut trailer, which shows a fully three-dimensional world with dynamic battle scenes - that is not what developer Game Freak was aiming for, Smith told Polygon.

"There's never been a conscious decision to reboot," Smith said. "There's always been an evolution of the look and feel; it just happens to be that we played Black and White, and Heart Gold and Soul Silver, and Diamond and Pearl, and Platinum - all of those games on the same platform. So it feels like it's been a long time in the same way. But between the original Game Boy and Game Boy Color, and moving up into the DS now, it's always had that change."

"There's never been a conscious decision to reboot, it's just a decision to try new things and express the world in a new way," Smith added.

Actually, Smith seemed unwilling to share details, but said Game Freak is developing ideas such as the number of Pokemon it will add. Since the launching of Pokemon White Version 2 and Pokemon Black Version 2 in October 2012, Game Freak has been focused on X and Y.

The details that can be seen on the trailer are minimal, but the three-dimensional revamping of the game's environments and combat scenes is an eye-catcher. Fixing this new interpretation of the franchise was very important, as well as a challenge for Game Freak, Smith stressed.

"This game has been a long time coming," Smith said. "Obviously, Game Freak wanted to make sure that when they created this new universe on the 3DS, that it looked fantastic; both in the polygonal style and also when people are able to see the 3D effects as well. It's really exciting to see the Pokemon come to life a little more."

"They're always working hard to make sure the games are as slick and polished as possible. But with the new expression of that game - they've had the DS for three generations of games now, so I'm sure it took some getting used to to fully utilize the 3DS. But even in this early stage of development, it's looking really cool."