Nude Is The New Red: Survey Reported Women Chose Natural Lipstick, Makes Them Feel 'Prettier'

It looks like there’s a new powerful lip color that helps women feel their most beautiful and it’s not red – it’s nude. According to a recent article, SkinStore conducted a survey with over 2,000 women and reported that the majority chose nude lipstick, as it makes them feel “prettier” and “more attractive.”

The survey also revealed that the top five favorite shades, besides nude, were light pink, berry red, dark pinks, and bright red. While there are still two shades of red in the top five, light shades claim the top two spots.

Bold colors are fun too, but for now, find below some of the newest nude shades available. From Ardell, L’Oréal Paris, Huda Beauty to Urban Decay, we got you covered!

• Ardell Beauty Hydra Lipstick

Lock in moisture with this ultra-hydrating and highly pigmented lipstick. The emollient moisturizing formula allows you to put one with just one swipe for full and even coverage. Available at Sally Beauty and online.

• L’Oréal Paris Infallible Paints Matte

Obtain velvety matte lips with ease with the NEW! L’Oréal Paris Infallible Matte Lip Paints. The product formula allows for high impact matte color without any discomfort, dryness, or transferring. Available in 4 trend-setting nude shades. Available at L'Oreal Paris.

• L’Oréal Paris Colour Riche Matte Lip Lipcolour

Pigment-rich, creamy lip color in addictive matte shades. Introducing L’Oréal Paris’ first matte lipstick collection. Formulated with pure pigments to create intense color, while light scattering gel creates a soft-focus, matte effect on lips. Enriched with jojoba oil for added hydration and flake-free comfort. Lips are left soft, smooth and wrapped in rich on-trend color and finish. Available in 4 nude shades. Available at L'Oreal Paris.

• Huda Beauty Liquid Matte Nude Love Collection

A long-wear, lightweight liquid lipstick with a crisp, matte finish in four nude shades to flatter every skin tone. The antioxidant-rich formula helps to maintain hydration and prevents creasing. Available in four shades: Crush, Girlfriend, Sugar Mama, Wifey.

From Huda: "I created these because I could never find a liquid lipstick that suited my needs. This formula is so light, it feels like you're wearing nothing at all.”

Available at Shop Huda Beauty.

• Urban Decay Vice Lipstick

Introducing Vice Lipstick – a 100-shade lineup of creamy, badass luxury disguised inside a sexy shotgun shell. The modern formula, now in a bullet shape, includes the proprietary Pigment Infusion System for super-creamy texture, long wear and rich color dispersion – even the Mega Matte doesn’t drag! A yummy butter blend combined with aloe vera, jojoba and avocado leaves lips nourished, soft and conditioned. The edgy packaging was inspired by their original lipsticks’ shotgun shell case, but is updated with luxe facets and shade-matched labels.

Available at Sephora, Ulta, Macy’s, Beauty, and Urban Decay.