Netflix might dive into video game development, with a "Netflix Gaming" spin on its public-facing services and goods. This business is a means for the corporation to compete for the public's fragmented attention, which has shifted to various forms of entertainment amid the pandemic.
On its platform, the popular streaming service has been known to feature, create, and produce films or series based on popular video games, such as "The Witcher" and "Resident Evil."
Bloomberg said Netflix has hired Mike Verdu, a former vice president of Facebook's Oculus virtual reality. The report implied that the company is working on or planning to enter the video game production and development space. However, it was reported that the major media and streaming corporations were working on a video game, which would be released in the following years.
Netflix's foray into video games was exceptional, as it was something that had been kept under wraps until now, with no indications that it would expand into other areas of entertainment.
Clearly, this is a major shift for Netflix, whose vision and branding have traditionally focused on movies, not video games.
However, other job ads on Netflix have also signaled the company's growth into gaming. The majority of them refer to "interactive," which is synonymous with gaming. Netflix has yet to make a statement about its expansion into video games. However, it may do so at some point in the future.
There are no details about the titles Netflix will manufacture, develop, or distribute in the future when it comes to game development. Netflix could be a publisher or a developer, but it could also play both roles, as it does with its entertainment media projects.
The video game turned to series "The Witcher," starring Henry Cavill as Geralt of Rivia, is one of the most popular Netflix Original programs. Netflix can create original titles and film or book adaptations of games, depending on the company's direction in the next months or years.
Game development is no laughing matter, as it might take years to complete even a demo or full version of a game. That said, Eurogamer said it could be more of a "Black Mirror: Bandersnatch," which was one of the first interactive films in the world, than a full-fledged video game.
Netflix is a large corporation with a wealth of talent to tap into. The possibilities for its foray into the field of video games or gaming are limitless. The rest of the world will have to wait and see what the streaming service has to offer as it shifts its focus to gaming.
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