MrBeast and Logan Paul's 'Groundbreaking' Lunchables Competitor Comes with Lawsuit Waiver As Toxic Ingredient Allegations Surface

Infamous YouTuber Logan Paul's latest business venture is already being scrutinized for his privacy policy and for including products that include lead and mercury.

Paul announced during a livestream with Olajide "KSI" Olatunj and MrBeast that the trio had collaborated to create "Lunchly," a Lunchables competitor they claimed is a "groundbreaking new better-for-you lunch option."

The Lunchly boxes will include a bottle of Logan and KSI's Prime Hydration energy drink and MrBeast's Feastables milk chocolate bar with one of three food options: The Pizza, Fiesta Nachos, or Turkey Stack 'Ems—all of which are variations of Kraft Heinz's Lunchable products, per an Instagram post from Paul.

The influencers' claim that their product is a healthier lunch alternative is shocking since the Environment Research Center reported that several Prime Hydration products tested positive for lead and/or mercury as recently as March 2024.

In response to a video of the trio comparing the healthiness of their product to Lunchables, one X user pointed out that Lunchly's privacy policy includes an eyebrow-raising class action lawsuit waiver.

Fellow YouTuber DanTDM also shared his opinion of his colleagues' latest venture via X, calling the product "crap."

He tweeted: "What happened to YouTubers man.. I can't not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans? This is selling crap to kids who don't know better than to trust the people who are selling it to them. Do better."

Paul responded to DanTDM, stating: "We spent our lives creating content and building our brands. Now we want to build businesses...You don't say anything when Lunchables faces bans for allegedly containing LEAD but when we create a better version, you're upset? Then don't eat it."

A community note branded Paul's reply as "Misleading."

It stated: "In saying 'Lunchables faces bans for allegedly containing LEAD,' and that they 'create[d] a better version,' it implies Lunchly doesn't contain lead.

The Ice Pop PRIME Hydration found in the Turkey Stack 'ems also has reports of lead contamination from the ERC."

According to Emarketer, Lunchly has already hit multiple stores' shelves, including Mariano's Food 4 Less, Kroger, and Ralph, and it's expected to expand to Albertsons later this month.