Mountain Dew Online Ad Pulled: Commercial Headed By Tyler The Creator Removed After Viewers Call It Racist [Video]

Tyler, The Creator has long been known as a musician who is not afraid to start controversy, whether it's his music or his videos.

The third installment of a series of Mountain Dew commercials directed by rapper and ringleader of Odd Future have been yanked from the airwaves by PepsiCo as it received criticism for being racist and misogynistic.

The three-part ad details some misadventures of a live goat known as Felicia, who is voiced by Tyler himself. In the first installment, the goat attacks a waitress after the restaurant Felicia is dining at runs out of Mountain Dew.

Part two shows Felicia being pulled over by police after speeding past a stopped police car. The officer who approaches the goat finds a trunk load of Mountain Dew and calls the goat's crime a "DewUI."

It wasn't until the third ad appeared that bloggers and viewers called the video offensive. In this segment, the battered waitress is told to identify her assailant from a line of black men and the goat.

Felicia then intimidates the woman with phrases such as "snitches get stitches" before she screams and runs off.

Viewers said the ad played on hurtful stereotypes and dismissed violence against women as a joke.

"Of course, in the world of Mountain Dew, every single suspect is black. Not just regular black people, but the kinds of ratchety negroes you might find in the middle of any hip-hop minstrel show," Boyce Watkins, a political analyst, wrote on YourBlackWorld.net.

Spokeswoman for PepsiCo Jen Ryan told CBS News that the company was alerted Tuesday that viewers had found the 60-second ad offensive. The content was immediately taken down from all Mountain Dew channels as well as Tyler, The Creator's.

She said the ad was never intended to air on television.

Yuriy Boykiv, CEO of Gravity Media, a multicultural ad agency, told USA Today that Mountain Dew missed the mark in trying to appeal to its demographic, which is typically younger men.

"I have seen it done by a lot of general market agencies 10 years ago, but seeing it in 2013 makes me think people don't learn," he said. "It is a typical rush for awards instead of common sense."

Spokespersons for Tyler, The Creator declined to comment on the ad.

Check out the buzz-worthy ad for yourselves below: