Mister Veracruz Dead: Fitness Model Filiberto 'Beto' Melgarejo Sánchez Shot To Death During Alleged Health Store Robbery

Residents of Xalapa, a city in the state of Veracruz, Mexico, are torn with the tragic passing of local and Mister Veracruz Filiberto Melgarejo Sánchez. The incident occurred Sunday evening in Filiberto's health and vitamins store in Xalapa during an alleged robbery. According to local reports, the 27-year-old model tried to fight one of the two robbers when one of the suspects opened fire and shot Sánchez twice in the stomach. The two suspects immediately fled the scene in a yellow motorcycle. The young model passed away in the hospital due to his severe injuries.

Sánchez, who was known as "Beto," was crowned the King of the Carnaval in his hometown Martinez de la Torre early this year. He also won second place in Mexico's Mister Muscle 2015 competition. Early this month, the fitness model and his wife Isis Yoselyn Rodriguez, inaugurated their vitamins and supplements store in Xalapa. As family and friends remember "Beto," local authorities are in the search for the two suspects. A protest march against crime is being organized by residents in honor of the tragic mishap.